Concept Inspired by the viral "dirty soda" movement, this project identifies a real market gap for a premium, ready-to-drink version of the trend. By imagining a strategic collaboration between Dunkin’ and Coca-Cola, I built a high-energy brand that turns a social media DIY hack into a sophisticated retail experience. Strategy To elevate the trend, I developed three craft flavor recipes, OG Dirty Espresso, Midnight Cherry, and Vanilla Bean. The strategy targets Gen Z and Millennial consumers, offering a convenient, shelf-ready alternative to the usual coffee shop or drive-thru run. Execution The core visual challenge was blending two iconic, massive brand identities into a single, edgy aesthetic: Visual Identity: Used a high-contrast gradient of Dunkin’ pink and Coca-Cola red to visually represent the physical mixing of the two ingredients. Packaging Design: Designed a sleek 12-ounce can paired with bold typography to anchor the "Stay Dirty" brand voice, turning a messy social trend into a polished, high-energy lifestyle product.