Challenge Thora is an app designed to guide users toward food freedom and body positivity. The existing visual assets felt disconnected from this mission. My challenge was to lead a full visual ecosystem overhaul, modernizing everything from core branding elements to extensive in-app character libraries to make the experience feel intuitive, welcoming, and cohesive. Solution I built a unified visual language by pairing functional minimalism with an empowering, nonjudgmental aesthetic. System Overhaul Rebuilt the core branding elements to ensure a seamless, high-impact visual identity across the app. Character Redesign Transformed the character asset library into inclusive, expressive digital guides that ground the user experience. Streamlined UX Stripped away visual noise, using structured layouts and intentional hierarchy to make navigating complex psychological concepts simple and engaging. Impact A scalable, cohesive digital identity that balances production precision with emotional resonance, making the journey toward body trust feel deeply personal and effortless.