Challenge Thora is an app designed to guide users toward food freedom and body positivity, but the existing visual assets felt disconnected from that mission. My challenge was to lead a full visual ecosystem overhaul, modernizing everything from core branding elements to extensive in-app character libraries to make the experience feel intuitive, welcoming, and cohesive. Solution I built a unified visual language by pairing functional minimalism with an empowering, nonjudgmental aesthetic. System Overhaul: Rebuilt the core branding elements to ensure a seamless, high-impact visual identity across the entire app. Character Redesign: Transformed the character asset library into inclusive, expressive digital guides that ground and humanize the user experience. Streamlined UI: Stripped away visual noise, using clean layouts and intentional visual hierarchy to make navigating complex concepts simple and engaging. Impact A scalable, cohesive digital identity that balances production precision with emotional resonance, making the journey toward body trust feel deeply personal and effortless.