Concept Smash Labs completely challenges typical vegetarian design tropes by ditching soft, earthy tones in favor of a high-contrast, industrial aesthetic. The brand identity is all about raw energy, attitude, and bold flavor profiles. Execution I built out a complete visual system featuring a custom logo, patterns, and structured menu layouts. The identity scales seamlessly across a full suite of touchpoints, from high-impact packaging and environmental graphics to engaging social media posts, creating a modern, unforgettable plant-based experience.