Overview For Flux, I built a complete brand identity and packaging ecosystem tailored specifically for elite multi-discipline endurance athletes. My goal was to give sports nutrition the look and feel of precision technical hardware, sharp, functional, and intentional. The entire system is anchored by a single core manifesto: "Built to adapt." Visual Identity & Color To capture the physical transition from open water to high-cadence road and grueling pavement, I developed a tactical color system. Rather than treating colors purely as decoration, I assigned each hue as a functional coordinate for the athlete's race day.