Pitch & Concept The “DRAFT” identity was born from a winning concept pitched to a panel of industry professionals. Designed to represent a graduating class of four distinct disciplines, Graphic Design, Interior Design, Web Design, and Video Production. The brand celebrates the beauty of the iterative process. Collaboration Following the selection of our theme, I worked within a six-person multi-disciplinary team to scale the identity. My role focused on the core visual architecture and high-volume print production, ensuring the brand aesthetic remained consistent from digital screens to environmental graphics. My Key Contributions -Visual Identity: Developed the primary logo and foundational brand patterns. -Portrait Photography: Captured over 100 portraits of the graduating class, integrating them across various print and digital touchpoints to humanize the brand. -Environmental Design: Scaled the brand for large-format applications, including pillar wraps and event banners. -Promotional Collateral: Designed and produced tactile assets including tote bags, product tags, graduation caps, and table tents. -Information Design: Created multi-page brochures, wayfinding table dividers, seating chart, and event signage to unify the diverse represented student.