Pitch & Concept The DRAFT. identity started as a winning concept pitched directly to a panel of industry professionals. Designed to represent a graduating class across four distinct disciplines—Graphic Design, Interior Design, Web Design, and Video Production—the brand celebrates the beauty of the messy, iterative design process. Collaboration Once our theme was chosen, I worked closely with a six-person multi-disciplinary team to bring the identity to life. My role focused on shaping the core visual architecture and handling high-volume print production, making sure the brand aesthetic stayed sharp and consistent from digital screens all the way to massive environmental installations. My Key Contributions Visual Identity: Developed the primary logo and foundational brand patterns that tied the entire exhibition together. Portrait Photography: Shot over 100 portraits of the graduating class, weaving them into both print and digital touchpoints to put a human face on the brand. Environmental Design: Scaled the branding for large-format applications, including pillar wraps and event banners. Promotional Collateral: Designed and produced tactile assets like tote bags, product tags, graduation caps, and table tents. Information Design: Created multi-page brochures, wayfinding elements, seating charts, and event signage to unify all four disciplines under one cohesive experience.